On the one hand, they undeniably play an important role in promoting profitability. Standard form contracts significantly reduce transaction costs by excluding the need for buyers and sellers of goods and services to negotiate the many details of a sales contract each time the product is sold. Some argue that, in a competitive market, consumers have the opportunity to look for the supplier who offers them the most advantageous conditions and are therefore able to avoid injustices. In the case of credit cards (and other oligopolies), while he has the opportunity to redeem himself, the consumer can still have access to contracts with similar conditions and without the possibility of negotiation. As has already been said, many people do not read or understand the terms, so a company may have very little incentive to offer favorable terms, as it would only get a small part of the business out of them. Even if this is the case, some argue that only a small percentage of buyers need to actively read standard contracts so that companies can benefit from better terms if this group is able to influence a larger number of people by affecting the company`s reputation….